How Quick We Are Normalising the Unthinkable – That’s what really scares me!
Normalising Crisis in 2025… what a year already.
Recently someone asked me: “What’s your biggest fear?”
And honestly? I couldn’t answer it straight away. Not because I don’t have fears… but because they’ve changed. They evolve with every news headline, every crisis, every shift in “normal.”
That’s what this video is about: the normalisation of the unthinkable.
The things we hear every day — in workplaces, family chats, online — that quietly tell us: “this is just how the world works now.”
But it doesn’t have to be.
What You’ll Hear in the Video:
In this video, I dive into 5 ways people are normalising cri in 2025 that should make us deeply uncomfortable — from climate disasters and corporate greenwashing to the disappearance of peace from public discourse, surveillance creep, and the broken approach to mental health.
Quick Summary of the Five ways We’re Normalising Crisis:
1. Climate Disasters Becoming Background Noise
Jakarta sinking. The Philippines hit by six typhoons in a month. And people shrug it off as “just weather.” This is the result of political and systemic failure — not nature.
2. The Rise of Corporate Greenwashing
Billionaires break wealth records while countries drown. Greenwashing is no accident — it’s the PR wing of injustice.
3. The Death of Peace in Political Conversations
War is framed as inevitable, and peacebuilding as naïve. But what if war isn’t human nature… just bad governance?
4. Surveillance as ‘Security’
Facial recognition, digital IDs, AI tools sold as safety — while inequality and injustice remain ignored.
5. Mental Health Blamed on Individuals
Burnout blamed on personal weakness instead of toxic environments. What if care was built into how we live and work?
Why This Matters
This isn’t just about the news cycle. It’s about our collective mindset.
Because the stories we accept shape the world we live in.
👉 The good news? We can refuse to normalise injustice — and reimagine better systems built on care, community, and dignity.
Let’s Talk Normalising Crisis
💬 What have you noticed people normalising that worries you?
💬 What’s your vision of the world we could build instead?
Drop a comment below — let’s make these conversations louder than the noise of resignation.
Explore More:
What Is Normalcy Bias? | Scribbr
An excellent overview of how normalcy bias causes us to ignore or downplay serious threats. It breaks down why we dismiss warnings (“It won’t be that bad”) and fail to act—even as crises unfold. Perfect for understanding how we casually normalize extreme events.
📎 Link: https://www.scribbr.com/research-bias/normalcy-bias/
Normalisation of Deviance | PsychSafety.com
A compelling exploration of how unsafe or unjust practices become “normal” over time—like NASA’s Challenger disaster example. It reveals how small compromises build up to systemic collapse. A powerful parallel for how we accept crises as normal.
📎 Link: https://psychsafety.com/normalisation-of-deviance/
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FAQ’s
What does it mean to “normalise crisis”?
It means getting so used to disruption—climate disasters, war, economic injustice—that we stop reacting. Over time, the abnormal becomes accepted as just “how things are.”
Why is normalising crisis dangerous?
When crisis becomes the background noise, we lose our sense of urgency, empathy, and possibility. It makes it harder to imagine alternatives or demand systemic change.
How can we stay awake to crisis without burning out?
By reconnecting to feeling—through storytelling, community, art, and small acts of resistance. It’s not about staying in panic, but refusing to go numb to what matters.
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